Don’t count the people you reach,

reach the people that count

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Median Home Value

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Median Household Income

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Median Age Of House

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Homeowner Median Age

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Than The Average In Targeted ZIP Codes

MARKETING THAT HITS HOME!

TARGETING HOMEOWNERS WHO HAVE BOTH THE NEED AND
THE MEANS FOR YOUR PRODUCTS AND SERVICES.

TRANSACT WITH TRUST

Entrust your ad dollars with SE Michigan’s ONLY Mass Mailed Publication with an Audited & Verified Circulation.

Our media metrics are audited by the Alliance for Audited Media to provide our advertising partners with the highest level of media assurance.

Over Two Decades of Home Improvement Direct Mail–DONE RIGHT.

A 22 YEAR TRACK RECORD

With over two decades of proven success, we boast a 94% re-sign rate — demonstrating that our clients stay with us because we consistently deliver exceptional service and tangible results. Accept no imitations.

TARGETING YOUR AUDIENCE

We reach homeowners with a median home value of $542,000 and a median household income of $165,000. Our mailing list targets individuals who take pride in homeownership and have both the need and discretionary income for your products and services.

WE DO WHAT WE SAY

Our circulation is audited and verified by the Alliance for Audited Media, the recognized leader in media assurance since 1914, ensuring transparency and reliability.

MAILED TO HOMEOWNERS ONLY

NO apartments. NO businesses. NO trailer parks. Unlike coupon and shopper publications, you never pay for wasted distribution to consumers who have no need for your products and services.

STANDALONE, STAND OUT

We're a standalone, solo-mailed publication—unlike others that co-mingle with multiple inserts, risking your message getting lost in the clutter.

WE ARE LOCAL

Our highly curated mailing list works because we are local. We continually refine it using up-to-date, verified data and a thorough “boots on the ground” understanding of Southeast Michigan communities, ensuring precision targeting for maximum impact.

AWARD WINNING

Designed for home goods and service providers, our large-format glossy magazine extends shelf life with professionally crafted, call-to-action advertising.

IT'S ALL IN THE TIMING

We arrive in homeowners' mailboxes as a standalone, solo-mailed publication. Mailing in-home dates are strategically planned to avoid the Post Office’s “junk mail” delivery days, ensuring your message stands out.

DESIRABLE & ESTABLISHED AUDIENCE

For over twenty years, Michigan’s discerning homeowners have trusted and utilized our publication when products and services are needed for their home.

THE MOST BANG FOR YOUR BUCK

We offer the lowest rates of any mass-mailed publication in Southeast Michigan. Shop and compare. We provide the most value for your marketing dollar, backed by a 20+ year track record of delivering results.

Start Growing Your Business Today!

Introduce Your Business to Michigan’s High-End Homeowners

Reach our online audience and create your profile for free today.

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Advertiser's Testimonials

Outperforms all other publications!

The IndoorOutdoor Resource outperforms all the other publications we advertise in. We saw immediate response from The IO Resource. Our ROI with IndoorOutdoor has been 2x that of any other ad media.” – Mike Eller, Owner –

Aria

A SOLID MARKETING DECISION.

We have been a consistent advertiser since The IndoorOutdoor Resource’s first issue was published 15 years ago – It was and is a solid marketing decision. They understand our customer and reach the people who appreciate and can afford quality home furnishings. – Don McLaughlin, McLaughlin’s Home Furnishing Designs –

McLaughlin’s Home Furnishing Designs

Our results are outstanding.

Just a note to thank you for the professional magazine you publish. Our results are outstanding. Your help in laying out my business format, to the consumer, is excellent. I get calls from the more high end clientele that appreciate the talents of our company; along with the referrals after we make the sale and deliver what we promise. Thanks again for being our partner to success.

All About Blinds and Shades, Inc.

The Top Performing Print Publication!!

In our 30 years in business, the IndoorOutdoor Resource has outperformed every publication we’ve advertised in. The phone rings off the hook! – Joe Hodges, Premium Tree –

Premium Tree

Your ad is killing it for us!

I’m getting leads from this ad…good solid leads. I don’t even care about the price of the ad. Your ad is killing it for us! Liz Snoblen, Owner Monster Tree Service of West Bloomfield

Monster Tree Service

I've been advertising with IndoorOutdoor for 15 years straight. It's been a great advertising choice for my business. The phones been ringing for 15 years with new business!

Tim C.

BlueSky Painting

The magazine is first class…

We highly recommend using IndoorOutdoor for your advertising needs. The magazine is first class and it will help you get into homes in residential areas that are more apt to need remodeling services. – Anna and Bob Exner, Owners –

Nhance

The only mail driven marketing tool that has been such a success for us.

Midwest Lightacapes IndoorOutdoor Magazine has out performed for our company over Home Advisor and Angie’s List. We have a five star rating with these companies but most of our sterling leads are from IndoorOutdoor magazine. We have been with them for five years. Their customer service give us a sense of our own Marketing Team. We highly recommend Indoor Outdoor Magazine for your company. It’s the only mail driven marketing tool that has been such a success for us. – Bud and Jane Freed, Owners Midwest Lightscapes Metro Detroit Area –

Midwest Lightacapes

“Response from the ad is fantastic.”

To all the great staff at Indoor Outdoor Magazine. Our customers often compliment our ad and….the magazine itself. Response from the ad is fantastic. It is not over – sold and cluttered. All the advertising clients are presented in a class-act format. Thank you for creating an unique platform in a world laden with clutter.

Viking Power Wash

A great increase in leads being generated

I began using the Indoor Outdoor publication for advertising for our business in late Spring 2022. As a result, I saw a great increase in leads being generated from the type of clients that our business caters to. This publication has been a great resource for advertising for our business and I would highly recommend it to others.

Elite Awnings & Sun Shades

“It delivers real results.”

A must advertising resource for upscale home improvement providers.” – Steve S. Old World Refinishing, Ltd. Serving the Metro Detroit community for over 35 Years. –

Old World Refinishing, Ltd

With all the direct mail options, IndoorOutdoor stands out among the rest.

The high quality of the magazine is like looking through the Wish Book. People will hold onto something of value, my ad is seen several times over the month. I also like being displayed with other quality contractors. – David Wegener, Owner –

The Grout Doctor

Leads that Produce!

“The IndoorOutdoor Resource consistently produces high quality leads for my business. One of those leads, in Northville, produced our largest residential job ever! Over $57,000!!” – Rick Luth, Owner –

RML

Thank You!

After 54 Years in Business, Ron is finally retiring. Thank you for such great advertising over the years. It helped make our business what it was. – Ron & Carol Jackson –

Ron Jackson

The IndoorOutdoor Resource has grown our business substantially!

We are able to directly focus on key specifics using tools only available through Indoor/Outdoor. Their full-color, elegant publication is a GREAT resource for businesses and customer alike. – Steve VanOast, Owner –

Ugly Shingles, LLC

Consistently brings in quality leads every year.

We have advertised with IndoorOutdoor since 2011. It consistently brings in quality leads every year by reaching our target market and the right customers. Thanks for helping our business grow. I would highly recommend advertising in the IndoorOutdoor Magazine.

Rhino Shield

“The ONLY direct mail program that works…”

I’ve been in this business for a very long time and the IndoorOutdoor Resource is the ONLY direct mail program that works. It’s consistent and my brand continues to grow. – Jim McVeigh, Mr. Enclosure Sunrooms –

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